Back40Bites media campaign
Branding material and advertisement.
The objective of this project was to help gain awareness for a campaign created by my boss through my work term through social media posts and a post card.
All deliverables created using Canva Pro.
Process
I began this project by examining the existing deliverables and style guide for this particular campaign. My goal was to fit into the brand my boss was aiming to promote across many platforms, and I was to create a series of social media posts highlighting the different local food producers and restaurants included in the campaign.
I began with creating the launch post for both Instagram and Facebook and also creating an appropriate caption for each post. I followed the launch post with weekly highlights for the participating producers.
Promotional Postcard
Check out my socials!
