Burrito Boyz brand redesign
Branding development and design
The objective of this project was to recreate the brand visuals and logo to stand out within a competitive market.
Logo and stationery created using Adobe Illustrator, style guide created using Adobe Indesign, imagery, merchandise and mockups created using Adobe Photoshop.
Process
When faced with this project, I began researching local restaurants and eventually came across Burrito Boyz. Their current logo is outdated, unique, and does not stand out against competitors. I knew I had to create a new brand that encapsulated their familiar, comforting presence, but while also creating a unique look that would stand out.
For the logo itself, I created the ‘Burrito Boy’ to be both a burrito and a person which is representative of the familiarity they present. Once I had the logo created, the brand style guide came easily to build upon the look I created, as well as all other branding elements.
Food Truck Branding
Merchandise Branding
Brand Style Guide
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