Craft Beer Labels & Print ad
Beer label and print ad design
The objective of this project was to create a Craft Beer company to design the beer bottle labels and advertisements to promote the company.
Labels created using Adobe Illustrator, ad created using Adobe Photoshop and Indesign.
Process
Going into this project, the initial goal was to create a Craft Beer company. After doing research, I noticed that Craft Beer companies were typically more psychadelic and had bright colour schemes, so I wanted to play with that style while using new imagery to appeal to wider audience.
I made the choice to use the mountain imagery due to the fact that mountains represent a rugged, refreshing lifestyle. I also decided to incorporate my illustrative style to appeal to those who enjoy collecting artistic Craft Beer bottles.
Individual Labels
Check out my socials!
